Drone industry leader DJI has confirmed the launch of a new product on May 15th. The teaser has some distinctly underwater vibes and is offered with the tagline “Unleash your other side.”
It doesn’t look as though a Phantom 5 is on the cards. The imagery also seems to suggest a product that’s waterproof, rather than just able to fly in the rain.
Underwater photography remains untapped
There is a whole “other side” of creative potential beneath the surface.
An underwater camera of sorts would certainly fit in with the tagline. Underwater photography remains a pretty exclusive hobby and expensive gear is needed if you want to get decent results. Several Chinese manufacturers have developed remote-control underwater UAVs, but they don’t have the mass market appeal DJI is presumably looking for.
An underwater action cam or an underwater drone would diversify DJI’s current product range. The launch of the Osmo and Ronin products in recent years have proved that DJI has ambitions well beyond flying cameras, so we shouldn’t rule anything out.
The Unleash Your Other Side reveal is set for 9am ET on May 15th.